I was recycling sesame seed containers for the Seedy Nutty Crumbles until I wasn’t. I ran out of the recyclables. That meant I had to enter the brace new world of plastics. I started by dialing the business number for the Weatherchem Corporation that was printed in raised letters on the lid of the sesame seed container. Sure, I could get the lids, which were listed in the online catalog, but sold separately from the container. The hitch: I’d have to buy 25,000. Obviously, the target audience is pharmaceuticals and not the Seedy Nutty Company. More online searching and helpful suggestions from the microenterprise business class led me to ULINE, where I could buy three cases – 24 containers in a case – for under a dollar each, lids included. Such a deal. I requested a free sample, which was shipped out the same day. But I wasn’t entirely satisfied. The lids come in black or red. I wanted white. The customer service representative told me he’d made a note of that and would pass it up the food chain. Another look at 663-page catalog, sent with my order told me the spice jars were themselves a new product, with pepper black or McCormick red lids.
ULINE is open 24-hours a day, 7 days a week, just in case. I wake up in the middle of the night and want to talk shop talk.
Seedy Nutty on a family trip to Israel in 2011. It wasn't until she wrote an article about the Crossroads Community Farmers Market, that she realized that she could make a go of the business and set up a stand in September 2015. You can meet Rosanne at the market most Wednesdays from May through November.
In her other life Rosanne is a freelance writer and was a long-time science and environmental reporter for Voice of America.
She is currently a fellow with GreenFaith, a coalition of faith communities worldwide that have come together to advocate for action on climate change.